E-Quip Blog

I have learned a very good lesson from job aatisfaction survey article. I really like this website and hope you will write more. Thanks a lot for your information.

Thanks David! Hope you're doing well.

2012-01-19T09:40:10.475-05:00

Thanks David! Hope you're doing well.

Great article, Mel!

2012-01-19T08:23:54.253-05:00

Great article, Mel!

Thanks, Zach, for the feedback.

2012-01-04T09:47:40.362-05:00

Thanks, Zach, for the feedback.

Great all-around BD advice. I especially agree wit...

2011-12-31T11:13:59.425-05:00

Great all-around BD advice. I especially agree with the idea of exploring ways to use your company's strengths to offer services outside the standard services of design and construction document preparation. Doing this will also help stabilize and potentially grow the architect's position in our industry.

Great article. It is so true: Do not be afraid of ...

2011-09-03T16:06:23.069-04:00

Great article. It is so true: Do not be afraid of NO.

Excellent and thought-provoking comments Mel. This...

2011-09-01T20:21:33.930-04:00

Excellent and thought-provoking comments Mel. This subject is near and dear to me (AEC industry and social media).

You've touched on critical topics that need to be addressed. Social Media is here to stay and can be powerful tools at our arsenal for marketing and being relevant and competitive in the fast-moving information world we live in.

I added your post to an on-going Google+ discusssion that I started related to this subject " Engineers & AEC industry professionals and their love-hate relationship with social media".

Here it is:
https://plus.google.com/109586951152406127221/posts/Yi88SHE6JBC

regards,

Imad

I'm looking forward to your dispatching of the...

2011-08-31T13:59:32.259-04:00

I'm looking forward to your dispatching of the next article...:-)

It is very wonderfull center

2011-08-26T07:26:54.740-04:00

It is very wonderfull center

Great list!

2011-07-26T16:53:57.521-04:00

Great list!

Very interesting article, especially coupled with ...

2011-07-26T00:58:20.543-04:00

Very interesting article, especially coupled with the fact that 70% of attempts to execute strategy fail and according to Palladium's past Strategy Execution Surveys, the most important reason for that is lack of LEADERSHIP READINESS!
Feel free to fill up this year's survey here (full survey results will become available to all survey participants):http://monashbuseco.qualtrics.com/SE/?SID=SV_0HfAhyLt2dlYXSk

good article www.projectcoach.com.au

2011-07-19T23:14:11.760-04:00

good article
www.projectcoach.com.au

Mel, Thanks for the post. This is great advice. ...

2011-04-08T11:40:30.112-04:00

Mel,
Thanks for the post. This is great advice. My challenge, is getting our staff on-board with this approach. My step today? Email your post to those in our firm who help prepare proposal materials.

Derrick

Great post! I'm not in the A/E industry, but I...

2011-01-10T16:52:38.816-05:00

Great post! I'm not in the A/E industry, but I can see how this could translate to other design agencies. Thanks for sharing!

This is an awesome article and I'll be checkin...

2010-12-08T06:43:52.896-05:00

This is an awesome article and I'll be checking
out more of your site! Bookmarked!

Always be closing ABC

2010-12-01T15:46:06.583-05:00

Always be closing

ABC

Thank you for another great article. Where else co...

2010-11-22T02:10:08.671-05:00

Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the look for such information.

Thanks for the feedback, Melissa. I obviously blog...

2010-11-20T07:16:12.450-05:00

Thanks for the feedback, Melissa. I obviously blog, so I find value in doing it. I'm simply reporting the composite results of the surveys I looked at, and apparently professional service marketers haven't found blogging as effective (not "bad") as other marketing tactics. Why articles posted on your website are more effective, I don't fully understand. But I will say that I have long questioned the effectiveness of blogging in getting in front of decision makers, at least in my business. Yet the content I've generated through blogging has been very helpful in both my marketing and sales efforts.

Mel

Just found my way here from Mark's blog. I th...

2010-11-19T17:19:56.244-05:00

Just found my way here from Mark's blog. I think there's a bit of a disconnect there between "articles online" being good and "blogs" being bad. Blogging is one of the best ways to get your stuff online. It can then be linked to in Twitter, Linked In, etc to be pushed to the larger A/E community. But I agree, you need content and not just self-promotional blather to get people to sign up or keeping coming back to your site.

Hey Mark, Thanks for the feedback. I think you...

2010-11-18T21:53:27.115-05:00

Hey Mark,

Thanks for the feedback. I think you're absolutely right concerning how various tactics interact and complement each other. Therefore I would not advise anyone to rely too heavily on the list. The most interesting aspect of the list to me is how little any of the top tactics are used to any significant extent by A/E firms.

I'm glad to hear that your book is paying off. I would love to have one of my own. In fact, it's been in my plans for years. But I think the only way I'll get one done is to make it largely a compilation of my blog posts and articles.

Best wishes,
Mel

Mel, another excellent post. I've been discov...

2010-11-18T20:58:59.280-05:00

Mel, another excellent post.

I've been discovering some interesting linkages between activities low on your list, and high.

For example, my blog has led to really high search engine rankings (I update it daily with original content.) This coupled with a book and some informal in-person relationships has led to my first speaking engagements, which create even more leverage (book sales, general feature sales etc) in a wonderful expanding marketing loop.

Ironically, most of our revenue continues to arise from special advertising features supported by suppliers in print/online media -- an approach to promoting AEC businesses that is controversial and (according to what I've seen at the SMPS) not that highly regarded by most marketers.

But of course the other aspect of the story is the client experience -- the whole reason for the blog, book, and research is to deliver "wow" value to our clients so no one truly wastes their money when they spend a few hundred dollars on a supplier-support advertisement.

Yes indeed, to "align your quality processes ...

2010-10-17T09:52:39.634-04:00

Yes indeed, to "align your quality processes with the people who must carry them out" you have to find out "why people do what they do". It sounds easy but it's not, because in real life, people are told different things by different people (multiple antecedents) and criticized or rewarded differently by different people as well. In short, multiple messages. So to align behavior, you have to work continually to align the message.

Another thing to realize about quality coming from people is that people gain experience following a process together. You can't just put new people in the same process and expect the same result. See Play your cards right.

As strategy today is a subject of application, rat...

2010-09-29T04:35:07.516-04:00

As strategy today is a subject of application, rather than a discipline, the obvious underpinning disciplines for strategy are economics and organizational sociology. You should employ them to define a structure in which the process of strategy formulation and its implementation are bound together.

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I'm really impressed that there's so much ...

2010-08-03T06:25:00.523-04:00

I'm really impressed that there's so much about this subject that's been uncovered and you did it so well, with so much class.
Leadership Styles

Thanks for the response, Mike. I'm glad to hea...

2010-07-14T09:17:08.821-04:00

Thanks for the response, Mike. I'm glad to hear that your firm is benefiting from your social media efforts. I don't discount the potential, but thought it worthwhile to offer a more measured assessment of where the medium seems to be today. I hope to hear many more success stories like yours.