tag:blogger.com,1999:blog-6444639642303624847.post814321736369614287..comments2023-11-29T00:14:46.241-05:00Comments on E-Quip Blog: How Marketers Increase Their ValueMel Lesterhttp://www.blogger.com/profile/01885787845207354779noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6444639642303624847.post-71996941386149279362009-10-27T11:35:05.940-04:002009-10-27T11:35:05.940-04:00Mel,
I thought your article was spot on. Our succ...Mel,<br /><br />I thought your article was spot on. Our success can not depend on others. It has to depend on us. <br /><br />This inspired me to write a piece at <a href="http://www.helpeverybodyeveryday.com/marketing-101/161-what-is-a-marketing-expert" rel="nofollow"> my site.</a>Matt Handalhttp://www.helpeverybodyeveryday.comnoreply@blogger.comtag:blogger.com,1999:blog-6444639642303624847.post-68095301685985134392009-10-21T20:26:18.053-04:002009-10-21T20:26:18.053-04:00Suzanne,
No disagreement from me. To be sure, A/E...Suzanne,<br /><br />No disagreement from me. To be sure, A/E firm managers are a big part of the reason why marketers don't have more impact. My post was more focused on what marketers can control. But your suggestion to write another post directed towards managers is a good one. Thanks for the feedback!<br /><br />MelMel Lesterhttps://www.blogger.com/profile/01885787845207354779noreply@blogger.comtag:blogger.com,1999:blog-6444639642303624847.post-61625818978164285072009-10-21T17:08:23.118-04:002009-10-21T17:08:23.118-04:00You hit the nail on the head by saying marketers f...You hit the nail on the head by saying marketers feel "somewhat under-appreciated and, in some cases, disenfranchised." That sentiment has resulted in a lot of job hopping amongst other things.<br /><br />You have some great hints. Unfortunately, it took quite a few years for me to realize that it should be a good idea to pay attention to the technical aspects of my firm.Anonymoushttps://www.blogger.com/profile/16821871709656845303noreply@blogger.comtag:blogger.com,1999:blog-6444639642303624847.post-37307712967192673332009-10-21T12:26:08.095-04:002009-10-21T12:26:08.095-04:00Mel, great points here. I mean that.
But you may...Mel, great points here. I mean that. <br /><br />But you may be setting up marketers to be even more marginalized if you suggest it's all up to them to increase their value. (It's *way more* complex than marketers being "as compelling as possible" or "establish your indispensable value to the company.") <br /><br />PSF managers must share accountability for improving the effectiveness of their firms' marketing, selling, and client-service processes, skills and suport functions. <br /><br />I think you should write a post about how PSF executive managers could do this. I made several suggestions about it in my book The Integration Imperative. <br /><br />But other minds (yours!) can add to the discussion.Suzanne Lowehttp://www.expertisemarketing.comnoreply@blogger.com